I immediately went on a self-discovery mission to learn what I can do flawlessly. Afterwards, everything changed when I identified and focused on confidently applying my signature strengths and systems to my career and life with astonishing results.


I am now on a mission to teach professionals on how to discover, leverage and slay their DISTINCTIVE FACTOR in their careers. I’ve had the opportunity to impact thousands of professionals on their career journey, and for that, I am blessed.



Shemeka Brathwaite

The Wrong W.O.W. Factor

Ever since I was eight, I grew up yearning to be a fashion designer. I went to the High School of Fashion Industries and then to Syracuse University to major in fashion design.


I was so excited to be the only classmate to have a job lined up for me after graduating from college into one of the most competitive industries.


Little did I know, I was in for a rude awakening. I was not taught how to navigate corporate politics, manage my workload, speak the industry language, and work with diverse professionals of all ages and leadership styles.


Ironically, after spending eight years training formally in the art of fashion design and couture techniques, I lacked confidence and a sense of style. My mindset and appearance resembled what some have called “Mattie Mae: The Premature Grannie.”

My Personal Journey


I was not operating in my true potential in my career and life. I was stressed and filled with anxiety because I was constantly under scrutiny with the Human Resources department and placed on a 30-day performance probation plan or risked termination.


I was always giving off the wrong w.o.w. factor (worried, overworked and worn out).


Shemeka Brathwaite, MSEd is a Peak Performance Strategist, keynote speaker and coach. After spending over a decade in adult and higher education, Shemeka Brathwaite established her own virtual training academy for career women. She is often invited by organizations, associations and educational institutions to provide inspiring programs on productivity, leadership and executive presence. Her immersive training programs help professionals learn how to implement new systems that streamline the demands on one’s time, so they can achieve more at work, increase their influence, and live intentionally.


Her energetic messages are the result of her background as a spoken word artist. She has performed in open mic venues such as the Nuyorican Poets Café, The Afrikan Poetry Theater, The Poets' House, and in the choreopoem stage play "The Poets' Testimony." Her award-winning poem "Virtuous Woman" is published in the academic anthology entitled Our Stories, Ourselves: The EmBODYment of Women's Literacy which is included in her poetry album "Roses From My Garden Vol. 1". 


Her latest projects include being the host of the “Productive Presence Podcast with Shemeka Brathwaite” and author of the forthcoming book Productive Presence: A Woman’s Guide to Leveraging Time, Making an Impression and Leaving an Impact.”


Shemeka holds a Master’s in Adult Education and Human Resource Development from Fordham University and a Bachelor of Science in Fashion Design from Syracuse University. Shemeka completed Harvard University’s Women in Education Leadership certificate program and is also a certified life coach through New York University.


Hi, I am Shemeka Brathwaite!



For several years, I had to “struggle with the juggle” of an action packed life as a full time university administrator, philanthropist, board member, and entrepreneur while being fully present with my husband and two sons.


Now as a peak performance strategist I am committed to equipping executive women with timeless principles that maximizes their productivity, so they can have an influential executive presence that is energized and makes an impact. 

BOOK NOW 516.531.7311


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